Last Updated: 7/19/2025

1. Introduction
   Welcome to French Optical (“we,” “us,” “our”). We operate a physical optical store located in New York, NY. This Privacy Policy describes how we collect, use, share, and protect personal information when you interact with us (e.g. by visiting our store or contacting us), or through our advertising and marketing efforts. We do not sell products online via our website.

2. What Information We Collect
   We may collect the following types of personal information:

   • Your name, address, phone number, email address

   • Information you provide when you book an appointment, request information, or contact us

   • Prescription and vision health information (if you undergo an exam or provide your existing prescription)

   • Payment information (if paying in-store)

   • Marketing preferences (whether you agree to receive our promotional messages)

   • Other information you voluntarily provide

3. How We Collect Information
   We collect information via:

   • In-person interactions at our store

   • Phone calls, mail, or email communications

   • Advertising channels (e.g. when you respond to ads, through tracking from ad networks, depending on your settings)

   • Our website: through contact forms, “book appointment” forms, email sign-ups

4. How We Use Your Information
   We may use your personal information for:

   • Providing optical services: eye exams, prescriptions, fitting glasses, repairs, etc.

   • Scheduling and managing appointments

   • Communicating with you (e.g. about appointment reminders, follow-ups, or changes)

   • Marketing and promotional purposes (ads, email newsletters), but only if you consent or as permitted by law

   • Improving our services and business operations

   • Complying with legal and regulatory requirements

5. Sharing Your Information
   We do not sell your personal information. However, we may share your information:

   • With service providers/vendors who help us run our business (for example, billing processors, lab vendors, email service providers)

   • With medical or vision care professionals if necessary for your care or prescription fulfillment

   • If required by law or to protect our rights (e.g. responding to legal process, defending claims)

   • With your consent

6. Advertising & Cookies / Tracking

   • If we advertise via third-party networks (Google, Facebook, etc.), those networks may track certain data (e.g. device information, browser, IP address) for ad targeting.

   • We may use cookies or similar technologies on our website to improve user experience, analyze site use, and for marketing.

   • You can control many of these through your browser or device settings, and by opting out of targeted ads via platforms that provide such controls.

7. Data Retention

   • We retain your information as long as necessary to fulfill the purposes we collected it for (for example, providing services, keeping records), comply with legal obligations, resolve disputes, and enforce our agreements.

   • Eyeglass or prescription records etc. may have retention requirements under medical or state professional laws.

8. Security
   We take reasonable measures (administrative, technical, physical controls) to protect your personal information from unauthorized access, loss, or theft. However, no data transfer over the internet or storage system is 100% secure; we cannot guarantee absolute security.

9. Your Rights
   Depending on where you live, you may have rights including:

   • Accessing your personal information

   • Correcting or updating inaccurate information

   • Deleting or requesting the deletion of your information, subject to legal requirements

   • Opting out of marketing communications

   • Withdrawing consent for certain uses of your data

10. Children
    Our services are not directed to children under [13 or appropriate age]. If we discover we have collected personal information from a child below that age without verification of parental consent, we will delete that information.

11. Changes to This Policy
    We may update this Privacy Policy from time to time. We will post any changes on our website, with a revised “Last Updated” date. If changes are material, we will endeavor to notify you more directly (e.g., by email if we have your address, or signage at our store).

12. Contact Us
    If you have questions, concerns or want to exercise any of your rights, you can contact us at:

    French Optical
    7 East 33rd St.
    New York, NY 10016
    Phone: (212) 868-3310
    Email: info@frenchoptical.com